For Small Businesses, Online Visibility is a Must

Despite what small business owners think, they might not be doing enough to increase their online visibility.


Online visibility is one of the most important tools in the kit of the small business owner. Whether you operate from a store front, the garage or the bedroom, whether you are in the service industry or selling a product - online visibility is your advertisement. And no business exists without advertising.

A comparative research done in San Diego, California, of 194,000 small businesses, revealed that most of them have a low to medium visibility on the internet. Only a small percentage hit the high mark.

As a business owner, the first step to increase visibility is to have a website. There are rules to what is considered a useful site. It does not, however, always go hand in hand with the aesthetics of the site. Picture is better than a thousand words, they say, but not always in the internet world.

The second step would be to be listed in local directories. The more directories you are listed in, the more people happen to find you.

And that is where the effort usually stops.

In today saturated internet that is not enough. There are ways to increase your presence that go many steps forward. Most of them are not extremely expensive and should be considered your advertisement budget.

Advertising online includes steps to optimize your site for a better search engine placement, so your site will be on the front page of the search engine and not buried in page 35 of Google. (Have you ever been there in your personal searches?)

Advertising on line sometimes means just that. Ads that are placed on result pages of search engines (PPC they are called – Pay per Click), when you pay Google advertising fee only when someone clicks on your ad and goes to your site. It means putting banners and ads inside websites and other solutions as well.

Advertising on line means creating social media pages, and writing on them. It means being present in article sites that link to your site, it means creating a blog and updating it.

Advertising on line means creating videos and placing them in the right places. It means linking all those elements together with everything leading to your business.

Small business owners who have not invested yet in online advertising have the most to gain. The point being is not to be the first, but to be among the chosen few, detached from the crowd.
The shortest and most economical way to achieve all that is to contract visibility experts like Puglisi Consultants http://puglisiconsulting.com/# and their Visibility Acceleration arm http://visibilityacceleration.com/#/seo-visibility/4541420003. You can do some of it yourself, but the field is developing very quickly and there is so much to learn to avoid costly mistakes. From a business sense - isn’t it best to leave it to the experts who constantly update their knowledge for a living?

Using the "No Follow" to generate visitors

Using the "No Follow" to generate visitors


The biggest misconception is Search Engine Marketing is the SEO goof of do "Do Follow" and "No Follow" and it's not surprising. Like most people SEO experts have gotten so narrow in their mathematical equation for site rank they have totally missed a valuable resource.

SEO is just one part of SEM (SEARCH ENGINE MARKETING) in that Search Engine Optimization is one tool to drive traffic to a website. In the business world it's about traffic, no one cares how they find you as long as you get found. While SEO is a valuable tool in that process it has fallen short with the algorithmic decision to abandon "No Follow" links.

SEO Experts decided that because search engines like google have taken the value away from links that follow the "No Follow" the Search Engine Optimizers target only Blogs, Text Links and other sources that provide SEO credibility. Any website that has a "No Follow" has developed into a source of no value. This could not be further from the truth.

AOL, Wikipedia and others are better sources for traffic then any "Do Follow" Link in any blog. The SEO process for a website is valuable and worthwhile for anyone in business for the long run, "Do Follow" links support this process, however websites will rarely be able to compete with sources like AOL Small Business and Wikipedia. These sources have proven to be valuable locations to verify and learn, as such reading AOL Small Business articles and responding to them with positive feedback or add on educational info captures more visitors and higher quality visitors who are more likely to convert to clients or customers. Wikipedia is a top source for information, while academia has tried to undervalue its credibility it has failed miserably. Wikipedia is the source of "two heads are better than one" and so on.

So when an SEO expert starts taking the time to develop a visibility campaign to create and increase traffic, take the time to remind them that you need as many good quality "No Follow" links as you do "Do Follow" links.

Visibility by the Puglisi Consulting Group

Social Brand Visibility, Social Brand Reputation Management

Social Brand Visibility, Social Brand Reputation Management


Social websites have become the viral tool to get noticed, and not always in a positive light. Facebook, Twitter and LinkedIn have provided tools to let novice technology professionals reach each other and the market like never before.

While the big three above are what most people reference when talking about visibility in social media, the cast of players and influential who's who of social media is endless. Anyone who has a blog, a comments page, forums, any technology that allows multiple users to interact is running some form of social media.

Social Brand Visibility is the getting your name, brand or product into the public network that is social media. Like any other marketing tool or campaign, this required a well thought out approach to who you're going to target, how you're going to target them and what consistent brand image you're going to create to convert to sales or referrals later.

While many tools exist to run a Social Brand Visibility campaign, it is important to realize that the SBV Campaign is just one side of the coin.

In the near future I will talk about the bigger picture with Social Brand Reputation Management.

The Truth about business ownership and entrepreneur opportunities

Actually business ownership and entrepreneur opportunities have never been easier, nor will they likely be ever again. The worst thing I have ever heard in the last decade as a Consulting Coach is I need to wait, or choosing to wait, it’s the deathtrap no one ever gets out of. There are lots of ways to build a business and a brand in a very short order. Puglisi Consulting Group has been doing this for business owners and even divisions of major corporations for a while now, like anything else till you educate yourself it always seems to much or impossible, but if you really want to be your own boss the only way you will get there is by starting today.
Website – $500 to $2000
Prime Office Space – $199 month – $5000 a month
Marketing Materials (Highest Quality) $55 – $200 to start
Social Brand Marketing – well you get the picture
Basic business can get setup for around $750 with only about $200 recurring monthly. Granted you have to put in the time to make it up in other areas, and you’ll need to be able to actually do or sell something, oh and get at least a county clerk business cert ($27-$45 onetime fee).
Point is everyday big business dries up the talent of small business owners and our population becomes stuck in the misconceived notion that they have to work for someone else.
Obviously I could go on and there are other details to consider, but if you got a talent, time and a week’s pay in your pocket, you got all you need to receive both your own finances and the economy.

http://www.puglisiconsulting.com/ or http://www.visibilityacceleration.com/