Tuesday, June 29, 2010

The Web and You: Your Career & Your Future

The internet and world wide web have opened doors and created an information revolution, however it's not all good!

While companies and organizations spend massive time and resources building their market visibility through their own personal brand, it seems that the mainstream population has missed this mark.

Your existing job and future career may rely on your web presence, especially the one you do not know about. While facebook has gathered members in unbelievable numbers, the most common reason I hear for someone not joining is the scariest of all.

The top reason I hear for people not joining facebook or other social media groups is that they do not want anything about them on the web, this would be laughable if not so serious. The web is full of information and if you know someone on the web then your either are or will soon be too, willingly or not.

Facebook, Blogs and Websites are content rich, meaning that when someone posts a picture all talks about a job, company, friend or family member it becomes a part of the web. You may not realize it but when you go in for your review and there is a picture of a protest in D.C. and you're in the background you better be ready to explain it, of course that’s if you lucky.

That picture may have been a complete misconception, you happen to be walking by to visit the nation's capital and the local newspaper shot off a quick snap and guess what you're in it, hope you know what the content underneath says about that protest that you are now presented in.

A company, organization or future spouse may never tell you, but they are looking. Social Media is one of the biggest players in making or braking jobs and higher mangers decision, they can be negative, but they can also be positive.

The lesson here is to get out there and do something, if you're not managing your image online then your letting someone else do it for you.

(follow up article: Your career through web development: Leverage Everything in your Favor)

http://www.puglisiconsulting.com or http://www.visibilityacceleration.com

Create your own business

When you create your own business or start selling something on your own, you create a career. Job security for a business owner is the same as anywhere else, performance is key. If you think about it many people lost jobs because they took roles in companies where they relied on their stability from someone else. Create your own career, find out what your best at and run with it, the stability of your business and career can be in your own hands.


A quick though on career:

Raising children, charitable work, religious followings, athletic pursuit are all underrated careers that develop skills and talents that are extremely valuable to the rest of the world.

In this day in age, the use of Social Media and the internet has made the professional barrier a lot smaller and manageable. You can wait for the market to come to you or you can go out and grab the market, truth is your likely to end up with a better opportunity either way by doing something instead of nothing.

http://www.visibilityacceleration.com

http://www.puglisiconsulting.com

If you visit the website shoot me an e-mail about our new AI Avatar, ask it anything you like from age, business, education etc.

Saturday, June 26, 2010

Review - Social Media Camp, Long Island June 25, 2010

This free event was a fascinating collaboration of business, educational and technology providers across Long Island. I had the Chance to sit in three sessions all of which were very informative.

Social Media Now, by Kathy

Social Media is developing its role as a relationship builder in a community that can and will become clients and customers. The role of social media is to introduce you not your products, through this process people become familiar with the person behind the product or business and convert social media into positive ROI.

Podcasting 101, by Aaron

This wonderful media tool allows people to interact and capture the attention of followers through audio and video events (recordings). Audio Podcasts still the top provider of media for outreach and education in technology, this method makes for great networking and exposure. This is a great tool to establish a loyal core following of supports and establish you as an authority in your area of expertise.

Facebook, by Bruce

Facebook "Business Pages" or the Like Pages (aka Fan Pages) have customizations to them that few people take advantage of. With control over the landing page when a visitor visits or "Likes" your Business Page, the ability to customize those pages using PBML gives a unique and presentable feel to the business or product.

The event was very informative and diverse. This was a great opportunity to learn, network and have fun, I highly recommend it to everyone in the future.

Thursday, June 24, 2010

Social Brand Visibility, Social Brand Reputation Management

Social Brand Visibility, Social Brand Reputation Management


Social websites have become the viral tool to get noticed, and not always in a positive light. Facebook, Twitter and LinkedIn have provided tools to let novice technology professionals reach each other and the market like never before.

While the big three above are what most people reference when talking about visibility in social media, the cast of players and influential who's who of social media is endless. Anyone who has a blog, a comments page, forums, any technology that allows multiple users to interact is running some form of social media.

Social Brand Visibility is the getting your name, brand or product into the public network that is social media. Like any other marketing tool or campaign, this required a well thought out approach to who you're going to target, how you're going to target them and what consistent brand image you're going to create to convert to sales or referrals later.

While many tools exist to run a Social Brand Visibility campaign, it is important to realize that the SBV Campaign is just one side of the coin.

In the near future I will talk about the bigger picture with Social Brand Reputation Management.

Wednesday, June 23, 2010

The Truth about business ownership and entrepreneur opportunities

Actually business ownership and entrepreneur opportunities have never been easier, nor will they likely be ever again. The worst thing I have ever heard in the last decade as a Consulting Coach is I need to wait, or choosing to wait, it’s the deathtrap no one ever gets out of. There are lots of ways to build a business and a brand in a very short order. Puglisi Consulting Group has been doing this for business owners and even divisions of major corporations for a while now, like anything else till you educate yourself it always seems to much or impossible, but if you really want to be your own boss the only way you will get there is by starting today.
Website – $500 to $2000
Prime Office Space – $199 month – $5000 a month
Marketing Materials (Highest Quality) $55 – $200 to start
Social Brand Marketing – well you get the picture
Basic business can get setup for around $750 with only about $200 recurring monthly. Granted you have to put in the time to make it up in other areas, and you’ll need to be able to actually do or sell something, oh and get at least a county clerk business cert ($27-$45 onetime fee).
Point is everyday big business dries up the talent of small business owners and our population becomes stuck in the misconceived notion that they have to work for someone else.
Obviously I could go on and there are other details to consider, but if you got a talent, time and a week’s pay in your pocket, you got all you need to receive both your own finances and the economy.

http://www.puglisiconsulting.com/ or http://www.visibilityacceleration.com/

Tuesday, June 22, 2010

Top Reasons to Blog, by Basil C. Puglisi

1)You already do it every day….

When you learn about something, develop an opinion, share information, you are already blogging, you just haven't taken the time to write it down or share it, why?

2) Stress Release

They say when something bothers you can count to ten or write down what's bothering you. *note in this case, choosing not to publish may be a good idea, but that’s up to you.

3) Education is a global responsibility

The internet is full of so-called experts, if people who really know about a topic do not get on and share it, then others will be mislead by others. Wiki is a great example of this.

4) Visibility

The blog is a way to get your name and skills out there. Looking for that next great career move? Want to run for public office? The blog is a simple way to share what you know and how you are qualified.

5) Optimization

Have a website? Blogs are the perfect tool to share information, display your website and drive traffic to your business, campaign or whatever.