This Site Has Moved: DBMEi becomes Digital Ethos
11 years ago
My Blog List
Tuesday, July 27, 2010
Sunday, July 11, 2010
Promotional Social Interactive - FourSquare
Promotional Social Interactive - FourSquare
My reaction to AOL cover story - http://www.switched.com/2010/06/30/testing-times-square-what-is-foursquare/2#comments
FourSquare was developed a short time ago. As a Social Media application it was met with the "So what,who cares" as Twitter and Facebook seem to be the only Social Tools that the masses have taken to.
FourSquare uses Twitter and Facebook to deliver its content and purpose…. WHAT?
That’s right, FourSquare's update "micro blog" posts to both Twitter and Facebook, however if you are an avid Twitter user you already can set your tweets to syndicate on facebook.
What does this mean?
Well this means that FourSquare leverages the followers and Friends to maximize exposure, communication and interaction. The interaction is the new "oooohhh" shiny toy. FourSquare is a location- based application that allows users and businesses to interact and promote on a mobile level that Twitter and Facebook are yet to capitalize on.
FourSquare uses locations and has tips and the coveted "Mayor" status. Let's talk about Starbucks, the location is at, yup you guessed, Starbucks…. so you go to Starbucks, your favorite location and you "check in here" the mobile application logs you in, detects your location and then lets you "micro blog" or tweet what you want. You get points for checking in at that location and all your friends, FourSquare, Twitter and Facebook now know you're at Starbucks, even if your tweet didn't say Starbucks the location and link does. Now that’s direct advertising. In addition to you blasting out your location and hoping someone else nearby sees and decides to stop in and say hello, you can read about tips, deals or specials as posted by that location or other visitors.
Mayor status: Once you have checked into a location, over the course of sixty days, more then anyone else you become the mayor for being the frequent visitor. The Mayor status is an opportunity for the business, i.e. Starbucks by me offers a free coffee or half price Frap anytime the mayor visits the location.
Tips: This little feature can really help you be the winner, let's say you go to Paces Steak House in Port Jeff, NY. The Tips section can tell you to ask for a "Fun Platter".This local treat is not on the menu and unless you ask for it they are not giving it to you. The "Fun Platter" is a mix of Steak, Salad, Seafood, Olives, Fresh Clams and more…now without FourSquare Tips you may have missed out on this opportunity.
Visibility by Puglisi Consulting Group
We know why you should know this…..
My reaction to AOL cover story - http://www.switched.com/2010/06/30/testing-times-square-what-is-foursquare/2#comments
FourSquare was developed a short time ago. As a Social Media application it was met with the "So what,who cares" as Twitter and Facebook seem to be the only Social Tools that the masses have taken to.
FourSquare uses Twitter and Facebook to deliver its content and purpose…. WHAT?
That’s right, FourSquare's update "micro blog" posts to both Twitter and Facebook, however if you are an avid Twitter user you already can set your tweets to syndicate on facebook.
What does this mean?
Well this means that FourSquare leverages the followers and Friends to maximize exposure, communication and interaction. The interaction is the new "oooohhh" shiny toy. FourSquare is a location- based application that allows users and businesses to interact and promote on a mobile level that Twitter and Facebook are yet to capitalize on.
FourSquare uses locations and has tips and the coveted "Mayor" status. Let's talk about Starbucks, the location is at, yup you guessed, Starbucks…. so you go to Starbucks, your favorite location and you "check in here" the mobile application logs you in, detects your location and then lets you "micro blog" or tweet what you want. You get points for checking in at that location and all your friends, FourSquare, Twitter and Facebook now know you're at Starbucks, even if your tweet didn't say Starbucks the location and link does. Now that’s direct advertising. In addition to you blasting out your location and hoping someone else nearby sees and decides to stop in and say hello, you can read about tips, deals or specials as posted by that location or other visitors.
Mayor status: Once you have checked into a location, over the course of sixty days, more then anyone else you become the mayor for being the frequent visitor. The Mayor status is an opportunity for the business, i.e. Starbucks by me offers a free coffee or half price Frap anytime the mayor visits the location.
Tips: This little feature can really help you be the winner, let's say you go to Paces Steak House in Port Jeff, NY. The Tips section can tell you to ask for a "Fun Platter".This local treat is not on the menu and unless you ask for it they are not giving it to you. The "Fun Platter" is a mix of Steak, Salad, Seafood, Olives, Fresh Clams and more…now without FourSquare Tips you may have missed out on this opportunity.
Visibility by Puglisi Consulting Group
We know why you should know this…..
Sunday, July 4, 2010
Using the "No Follow" to generate visitors
Using the "No Follow" to generate visitors
The biggest misconception is Search Engine Marketing is the SEO goof of do "Do Follow" and "No Follow" and it's not surprising. Like most people SEO experts have gotten so narrow in their mathematical equation for site rank they have totally missed a valuable resource.
SEO is just one part of SEM (SEARCH ENGINE MARKETING) in that Search Engine Optimization is one tool to drive traffic to a website. In the business world it's about traffic, no one cares how they find you as long as you get found. While SEO is a valuable tool in that process it has fallen short with the algorithmic decision to abandon "No Follow" links.
SEO Experts decided that because search engines like google have taken the value away from links that follow the "No Follow" the Search Engine Optimizers target only Blogs, Text Links and other sources that provide SEO credibility. Any website that has a "No Follow" has developed into a source of no value. This could not be further from the truth.
AOL, Wikipedia and others are better sources for traffic then any "Do Follow" Link in any blog. The SEO process for a website is valuable and worthwhile for anyone in business for the long run, "Do Follow" links support this process, however websites will rarely be able to compete with sources like AOL Small Business and Wikipedia. These sources have proven to be valuable locations to verify and learn, as such reading AOL Small Business articles and responding to them with positive feedback or add on educational info captures more visitors and higher quality visitors who are more likely to convert to clients or customers. Wikipedia is a top source for information, while academia has tried to undervalue its credibility it has failed miserably. Wikipedia is the source of "two heads are better than one" and so on.
So when an SEO expert starts taking the time to develop a visibility campaign to create and increase traffic, take the time to remind them that you need as many good quality "No Follow" links as you do "Do Follow" links.
Visibility by the Puglisi Consulting Group
The biggest misconception is Search Engine Marketing is the SEO goof of do "Do Follow" and "No Follow" and it's not surprising. Like most people SEO experts have gotten so narrow in their mathematical equation for site rank they have totally missed a valuable resource.
SEO is just one part of SEM (SEARCH ENGINE MARKETING) in that Search Engine Optimization is one tool to drive traffic to a website. In the business world it's about traffic, no one cares how they find you as long as you get found. While SEO is a valuable tool in that process it has fallen short with the algorithmic decision to abandon "No Follow" links.
SEO Experts decided that because search engines like google have taken the value away from links that follow the "No Follow" the Search Engine Optimizers target only Blogs, Text Links and other sources that provide SEO credibility. Any website that has a "No Follow" has developed into a source of no value. This could not be further from the truth.
AOL, Wikipedia and others are better sources for traffic then any "Do Follow" Link in any blog. The SEO process for a website is valuable and worthwhile for anyone in business for the long run, "Do Follow" links support this process, however websites will rarely be able to compete with sources like AOL Small Business and Wikipedia. These sources have proven to be valuable locations to verify and learn, as such reading AOL Small Business articles and responding to them with positive feedback or add on educational info captures more visitors and higher quality visitors who are more likely to convert to clients or customers. Wikipedia is a top source for information, while academia has tried to undervalue its credibility it has failed miserably. Wikipedia is the source of "two heads are better than one" and so on.
So when an SEO expert starts taking the time to develop a visibility campaign to create and increase traffic, take the time to remind them that you need as many good quality "No Follow" links as you do "Do Follow" links.
Visibility by the Puglisi Consulting Group
What is Visibility Acceleration?
Visibility Acceleration is a campaign product line created by the Puglisi Consulting Group.
http://www.puglisiconsulting.com/
Visibility Acceleration is defined by as a increased exposure of a concept, brand, product or individual to the public.
http://www.visibilityacceleration.com/
Visibility Acceleration includes both traditional and digital marketing concepts and procedures. The Puglisi Consulting Group utilizes a big picture management process to provide a all inclusive approach to advertising and marketing under one process. The benefit of using Visibility Acceleration is consistent Brand Visibility across all markets for all campaigns. The concept of one unit managing all aspects of a advertising and marketing campaign both reduces costs and increases the return on investment (ROI).
Visibility Acceleration includes services like:
Website Visibility: More than a web design company, Puglisi Consulting Group provides full service Internet consulting. No one takes a more analytical approach to helping ensure your online success than Puglisi Consulting. Upon request we do extensive, on-going research on your behalf as the basis to our recommendations. Clients who work with us enjoy a well thought out Internet strategy, not just a website.
Social Brand Visibility: is a stage in Social Brand Reputation Management, it is the execution of distribution and viral activity of you brand among the many types of social media.
Mobile Marketing Visibility: It’s an Opt-In, Interactive Marketing and Brand Experience, it does not just advertise it entertains.
SEO Visibility (Search Engine Optimization): Organic Search Engine Optimization (SEO), also called "natural" SEO, focuses on achieving a top position on the Search Engine Results Page (SERP). This is the unpaid search results, achieved by optimizing your websites content, layout and link building.
SBRM Visibility (Social Brand Reputation Management: With Visibility Acceleration we don't just manage your site. We manage how it interacts with your visitors, clients, customers, friends and family. Using social media sites like Facebook, Twitter, DiggIt, Stumbleupon, Foursquare and more, we will keep your site on the top of the visitor's list to find out what's happening next!
Pay Per Click Visibility: Cost-Per-Click was developed to be based on visitors coming to your website. You can achieve Your 1st page visibility on the "sponsored link" sections on Google, Yahoo, and MSN. We also target facebook with PPC advertising.
Print Market Visibility: There is no one way to increase market visibility. Methods that are proven do not lose their value overnight, and it's hard to argue that anything is more powerful then old fashion "word of mouth". In addition to the digital solutions that are offered we get into some of the traditional and even some nontraditional methods that are not digital.
EMail Visibility: Email is an effective way of driving people to your Web site. Links may be embedded within messages, quickly directing customers to your site. With any luck, this increased Web site traffic will then lead to increased Web site registration. You may then follow up by providing your customers with personalized and targeted content. Email Strengthens Brand Awareness and Builds Customer Relationships Regularly delivered email messages that contain properly titled subject lines and logos reinforce company and product awareness. Email creates an interactive connection with customers and nurtures long-lasting, quality relationships.
Radio Visibility: Advertising spots with radio stations, traditional Radio Advertising utilized a specific radio station for a campaign in formats including over 20 ad clips played over a week in one location or through one medium. Radio Visibility has the advantage of leveraging several sources to target large audiences in a more efficient manner over the course of a campaign that interacts with several stations in a geographic area both traditional broadcasting and digital exposure.
TV/Cable Visibility: Advertising spots with TV/Cable companies, traditional TV/Cable Advertising utilized a specific channel or cable provider for a campaign in formats including commercials played over a week in one location or through one medium. TV/Cable Visibility has the advantage of leveraging several sources to target large audiences in a more efficient manner over the course of a campaign that interacts with several stations in a geographic area both traditional broadcasting and digital exposure.
http://www.puglisiconsulting.com/
Visibility Acceleration is defined by as a increased exposure of a concept, brand, product or individual to the public.
http://www.visibilityacceleration.com/
Visibility Acceleration includes both traditional and digital marketing concepts and procedures. The Puglisi Consulting Group utilizes a big picture management process to provide a all inclusive approach to advertising and marketing under one process. The benefit of using Visibility Acceleration is consistent Brand Visibility across all markets for all campaigns. The concept of one unit managing all aspects of a advertising and marketing campaign both reduces costs and increases the return on investment (ROI).
Visibility Acceleration includes services like:
Website Visibility: More than a web design company, Puglisi Consulting Group provides full service Internet consulting. No one takes a more analytical approach to helping ensure your online success than Puglisi Consulting. Upon request we do extensive, on-going research on your behalf as the basis to our recommendations. Clients who work with us enjoy a well thought out Internet strategy, not just a website.
Social Brand Visibility: is a stage in Social Brand Reputation Management, it is the execution of distribution and viral activity of you brand among the many types of social media.
Mobile Marketing Visibility: It’s an Opt-In, Interactive Marketing and Brand Experience, it does not just advertise it entertains.
SEO Visibility (Search Engine Optimization): Organic Search Engine Optimization (SEO), also called "natural" SEO, focuses on achieving a top position on the Search Engine Results Page (SERP). This is the unpaid search results, achieved by optimizing your websites content, layout and link building.
SBRM Visibility (Social Brand Reputation Management: With Visibility Acceleration we don't just manage your site. We manage how it interacts with your visitors, clients, customers, friends and family. Using social media sites like Facebook, Twitter, DiggIt, Stumbleupon, Foursquare and more, we will keep your site on the top of the visitor's list to find out what's happening next!
Pay Per Click Visibility: Cost-Per-Click was developed to be based on visitors coming to your website. You can achieve Your 1st page visibility on the "sponsored link" sections on Google, Yahoo, and MSN. We also target facebook with PPC advertising.
Print Market Visibility: There is no one way to increase market visibility. Methods that are proven do not lose their value overnight, and it's hard to argue that anything is more powerful then old fashion "word of mouth". In addition to the digital solutions that are offered we get into some of the traditional and even some nontraditional methods that are not digital.
EMail Visibility: Email is an effective way of driving people to your Web site. Links may be embedded within messages, quickly directing customers to your site. With any luck, this increased Web site traffic will then lead to increased Web site registration. You may then follow up by providing your customers with personalized and targeted content. Email Strengthens Brand Awareness and Builds Customer Relationships Regularly delivered email messages that contain properly titled subject lines and logos reinforce company and product awareness. Email creates an interactive connection with customers and nurtures long-lasting, quality relationships.
Radio Visibility: Advertising spots with radio stations, traditional Radio Advertising utilized a specific radio station for a campaign in formats including over 20 ad clips played over a week in one location or through one medium. Radio Visibility has the advantage of leveraging several sources to target large audiences in a more efficient manner over the course of a campaign that interacts with several stations in a geographic area both traditional broadcasting and digital exposure.
TV/Cable Visibility: Advertising spots with TV/Cable companies, traditional TV/Cable Advertising utilized a specific channel or cable provider for a campaign in formats including commercials played over a week in one location or through one medium. TV/Cable Visibility has the advantage of leveraging several sources to target large audiences in a more efficient manner over the course of a campaign that interacts with several stations in a geographic area both traditional broadcasting and digital exposure.
Thursday, July 1, 2010
A day without a Blog, or is it?
It is generally a good idea to create a schedule and follow it when blogging. In my case, I was trying to do it each weeknight. The issue with that type of saturation becomes is what you say worth anything?
Today was a busy day and some new information came into hand, especially surrounding a new type of Social Media, but perhaps jumping into it might not be the best bet. Reflection like other forms of evaluation is an art that is most impressive when you actually use it.
In this case I decided that today's blog would be about taking a step back from the blog, while you can still publish something, perhaps going off beat a little will be refreshing and allow you to return to the next publication with a snap in you step and an impressive publication in your blog.
The goal of this post, take the time to review what you're going to write about, if it's just for the purpose of staying on schedule or maintaining a impressive post count, you might want to rethink this before proceeding.
Today was a busy day and some new information came into hand, especially surrounding a new type of Social Media, but perhaps jumping into it might not be the best bet. Reflection like other forms of evaluation is an art that is most impressive when you actually use it.
In this case I decided that today's blog would be about taking a step back from the blog, while you can still publish something, perhaps going off beat a little will be refreshing and allow you to return to the next publication with a snap in you step and an impressive publication in your blog.
The goal of this post, take the time to review what you're going to write about, if it's just for the purpose of staying on schedule or maintaining a impressive post count, you might want to rethink this before proceeding.
Subscribe to:
Posts (Atom)